Pioneering Hip-Hop in Thailand and Beyond

 

Early Beginnings: A Journey into Music

 

Prinya Intachai "WAY", globally recognized as DABOYWAY, began his music career in the late 1990's, a time when hip-hop was still in its infancy in Thailand. Born in Paterson, NJ and raised in the New York and Thailand, Way grew up immersed in diverse cultural influences. His exposure to the burgeoning hip-hop scene in the U.S. ignited a passion for rap and urban culture that would later shape his career. Returning to Thailand as a young adult, Way brought with him the raw energy and authenticity of hip-hop, determined to establish a genre that was virtually unknown in Southeast Asia at the time.

 

Setting the Foundation: Co-Founding Thaitanium

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In 2000, Way co-founded Thaitanium alongside Khanngoen "Khan" Nuanual and Nay Myo "Day" Thant. The trio is credited with revolutionizing the Thai music industry by introducing authentic hip-hop to a market dominated by pop and rock. Their debut album, *AA* (2000), was groundbreaking, blending Thai lyrics with beats inspired by East Coast rap. Over the years, Thaitanium became a cultural phenomenon, producing chart-topping hits and collaborating with international artists such as Snoop Dogg and Jay Park. The group not only brought hip-hop to the forefront of Thai music but also set the stage for its acceptance across Southeast Asia.

 

A Visionary Leader in Southeast Asian Hip-Hop

 

As the frontman of Thaitanium, DABOYWAY played a pivotal role in building a vibrant hip-hop community in Thailand and beyond. He helped create platforms for emerging talent, inspiring a new generation of artists to embrace the genre. His dedication to authenticity and storytelling resonated with fans across the region, cementing his status as a cultural icon.

 

Expanding Horizons: Solo Career and Creative Ventures

 

In 2018, DABOYWAY launched his solo career with the release of his self-titled debut album. The project showcased his evolution as an artist, blending introspective lyrics with cutting-edge production. Songs like "Same Same" and "Ain't Going Back" highlighted his versatility and global appeal, further establishing him as a trailblazer in the Asian music scene. Beyond music, Way explored his entrepreneurial instincts. His passion for style and urban culture led to the creation of "DekTay", a clothing brand with his wife Nana that embodies the spirit of streetwear. DekTay quickly gained popularity for its bold designs and representation of Thai identity through a global lens. The brand became a cultural statement, resonating with fans of streetwear and hip-hop alike.

 

Entrepreneurial Success: NEVER SAY CUTZ, Barber Shops and Lifestyle Ventures

 

DABOYWAY also ventured into lifestyle businesses, focusing on spaces that foster creativity and community. He opened up NYC style barber shops that redefined grooming culture in Thailand. These spaces became hubs for self-expression, attracting a clientele that appreciated the blend of artistry and functionality. His barber shops reflect Way's ethos of innovation and his commitment to creating unique experiences. ​​

 

Cultural Impact 

 

DABOYWAY’s influence extends far beyond music and fashion. As one of the first Thai artists to achieve international recognition in hip-hop, he has paved the way for countless others to follow. His ventures into clothing and lifestyle brands demonstrate his ability to merge creativity with business acumen, solidifying his role as a multi-faceted entrepreneur. Today, DABOYWAY remains a driving force in the global hip-hop community, continuing to innovate and inspire. Whether through his music, fashion, or entrepreneurial endeavors, "Way" Prinya Intachai embodies the spirit of reinvention and resilience, leaving an indelible mark on Southeast Asia’s cultural landscape.

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A Legacy of Innovation and Empowerment

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DABOYWAY, the visionary entrepreneur and artist, has announced a series of transformative projects spanning 2022 to 2025, showcasing his commitment to business, music, and sports. Following the expansion of his NVSC barbershop empire, DABOYWAY took center stage at Rolling Loud Thailand music festival, performing alongside Thaitanium and further cementing his status as a cultural icon. His passion for music culminated in the creation of *Land Of Music*, a festival celebrating the rich diversity of Thailand’s music scene.  

 

In the health and wellness sector, DABOYWAY introduced *WAY UP*, a Vitamin C energy supplement designed to fuel ambition and vitality. His latest venture, the *Youth Basketball League (YBL)*, is set to revolutionize basketball development in Thailand and Southeast Asia. With the NBA’s rising popularity in the region, YBL aims to inspire and nurture the next generation of basketball talent.  

 

Through these initiatives, DABOYWAY continues to push boundaries, inspire innovation, and create opportunities for growth and development across multiple industries.  

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